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    COMMUNITY RESULTS

    EXPLAINING TO CLIENTS

    How to explain the results to brands/partners.

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    COMPARISON RESOURCES

    NFL Category Norms

    Average recall by category across NFL teams in 2019.

    Brand Equity Norms

    Average lift (recall > no recall) for brand regard, relevance, differentiation, trust, brand preference and brand usage.

    Category Norms

    Average recall by category across all teams.

    NFL Fan

    Profile Comparison

    Demographic and psychographic traits of NFL fans.

    NBA & NHL Fan

    Profile Comparison

    Demographic and psychographic traits of NBA & NHL fans.

    Asset Effectiveness

    Average recall of assets by category across all teams.

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    © 2021 by Wakefield Research Partners.

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