Email Kirk for research questions, Diana for membership information, and Ian for all things data-viz.
How to explain the results to brands/partners.
Average recall by category across NFL teams in 2019.
Average lift (recall > no recall) for brand regard, relevance, differentiation, trust, brand preference and brand usage.
Average recall by category across all teams.
Demographic and psychographic traits of NFL fans.
Demographic and psychographic traits of NBA & NHL fans.
Average recall of assets by category across all teams.