PARTNERSHIP RESEARCH
We measure what teams sell and brands buy. Using industry standard brand equity measures and customized brand KPIs, we help community members measure partnership effectiveness.
REGARD
RELEVANCE
DIFFERENTIATION
TRUST
BRAND
PREFERENCE
BRAND
USAGE
CUSTOMIZABLE
KPIs
PARTNERSHIP IMPACT STUDIES
Do you need unbiased, scientific reports to demonstrate the impact of partnerships?
We use the brand's fixed signage, scoreboard & digital signage, promotions & events, TV & radio broadcasts, digital media, social media, jersey patches, and use of marks & logo in campaigns to capture partner recall and asset effectiveness on KPIs among fans.
CATEGORY PROSPECTOR