Fan research | Wakefield Research Partners | United States

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Email Kirk for research questions, Diana for membership information, and Ian for all things data-viz.

PARTNERSHIP RESEARCH

We measure what teams sell and brands buy. Using industry standard brand equity measures and customized brand KPIs, we help community members measure partnership effectiveness.

REGARD

RELEVANCE

DIFFERENTIATION

TRUST

BRAND

PREFERENCE

BRAND

USAGE

CUSTOMIZABLE

KPIs

PARTNERSHIP IMPACT STUDIES

Marble Surface

Do you need unbiased, scientific reports to demonstrate the impact of partnerships?

We use the brand's fixed signage, scoreboard & digital signage, promotions & events, TV & radio broadcasts, digital media, social media, jersey patches, and use of marks & logo in campaigns to capture partner recall and asset effectiveness on KPIs among fans.

CATEGORY PROSPECTOR

Marble Surface

Do you have unfilled sponsorship categories?

For each category selected we provide where each prospective sponsor stands among fans in terms of relevance, preference, usage/purchase and brand engagement.