Email Kirk for research questions, Diana for membership information, and Ian for all things data-viz.
Will (no) fans in the stands impact sponsorship ROI?
Why is the use of marks so important?
When should teams contact fans during a crisis (example: COVID-19)?
How will fans respond to team outreach during a crisis?
What does it mean to measure what you sell?
Does sponsorship really work?
What is the best way to measure aided recall?
How can Google Trends help track digital performance?
What are some examples of effective sponsorship activation?
Why do regard, relevance, differentiation and trust matter?
What does it take to reach high partnership recall?
Read research-based sportsbiz articles by Kirk at Forbes SportsMoney.