Like you, members identify with our purpose to instill integrity and transparency in the research process to provide reliable and valid reports to brands who partner with properties.

You know sponsorships work. Together we are committed to using an unbiased, scientific approach to report how well it’s working.

You are convinced properties must measure what they sell to brands. You know this goes beyond reach and frequency data. You know brands are ideas partners activate in the minds of fans to change consumer attitudes and actions.

In community, members of Wakefield Research Partners root for the welfare of four groups:

  1. The fans,

  2. The team,

  3. The brand, and

  4. The business team that develops, activates, and executes effective partnership strategies.

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© 2020 by Wakefield Research Partners.