TRANSPARENT. SCIENTIFIC. CUSTOMIZED. COMMUNITY. 

We measure how you’re doing.

With over 20 years of scientific sponsorship research experience, Wakefield Research Partners helps people understand how to measure the performance of partnerships. Working with scores of national brands, major league teams and worldwide properties, we offer insight and comparative data (by league, competitors and brand category) for members of our research community.

NFL preferred, NBA recommended, and Activation-Blizzard recommended research supplier.