We provide transparent, scientific, unbiased measurement of the effects of brands using the assets of sports & entertainment properties to communicate brand meaning with passionate fan bases to achieve marketing objectives.


What is measured?

We use the brand's fixed signage, scoreboard & digital signage, promotions & events, TV & radio broadcasts, social media, websites, and use of marks & logo in campaigns to capture partner recall and asset recall.


Both the property and the brand see the same results of joint efforts to achieve specific marketing objectives agreed upon prior to each season and over the course of the contract. The design, analysis and results are provided at arms-length. Working with the property’s data analytics group to ensure proper sample design to represent the fan data base, we maintain confidence in the accuracy (+/- 3%) of the results.


Brands may perceive data and reports generated from properties and vendors as having a position to defend or sell. True partnerships are based on trust. We exist to serve both brands and properties with no other stake in the game than to measure progress toward mutual goals.

© 2020 by Wakefield Research Partners.