We provide transparent, scientific, unbiased measurement of the effects of brands using the assets of sports & entertainment properties to communicate brand meaning with passionate fan bases to achieve marketing objectives.

TRANSPARENT. SCIENTIFIC. CUSTOMIZED. COMMUNITY.

We use the brand's fixed signage, scoreboard & digital signage, promotions & events, TV & radio broadcasts, social media, websites, and use of marks & logo in campaigns to capture partner recall and asset recall.

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© 2020 by Wakefield Research Partners.