A new approach to measure results

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Unbiased.
Scientific.
Customized.
Community.

What do brands want?

THIRD PARTY EXPERTS

As experts with published peer-reviewed scientific research to back us up, you can rest assured brands trust the results.

Building blocks

Customization

Survey

Sample Design

Collect Data

Reporting

What do brands want?

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TO MEASURE IMPACT

You know your audience. Brands want to know what the audience does. Move beyond impressions and media equivalency to identify what fans think, feel and do as a result of sponsorships.

BRANDS

ASSETS

COMPETITORS

COMPARISONS

What do brands want?

TO COMPARE RESULTS

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With nationwide coverage of over 400 partnerships across every major sport across every major category, brands know where they stand compared to other sponsors in their league and their category.

WITH BRAND READY REPORTS

With exports from your customized Tableau or Power BI dashboards, our Partnership PowerPoint reports are brand-ready with no heavy-lifting.

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“Wakefield Research allows properties to tell compelling, data-driven stories about their partnerships. They supply data of the quality brand managers at Disney, Ford or Starbucks are accustomed to seeing from firms outside of sports and entertainment. It is the best partnership research I’ve seen, and on top of it all, they’re really nice people!”

Kevin Keller, Dartmouth College

Consulting Experience: Disney, Ford, Starbucks, P&G, New York Knicks